News

Merino Wool
Merino Wool vs Cotton: Why Merino Stays Warmer in Wet Conditions
When the weather turns cold and damp, the fabric you wear can make a real difference to how comfortable you feel. A cotton shirt might feel soft and breathable on... Read more...
Merino Wool
How to Wash Merino Wool Without Shrinking or Ruining It
Merino wool has a reputation for being delicate. Mention the words “wash wool” and many people immediately picture a favourite jumper coming out of the washing machine two sizes smaller... Read more...
Australian Merino Wool
How Australian Merino Wool Is Shaping a Greener Textile Industry
Julie Steepe is the person behind Lucy Land Farm, an Australian farm built around a deep respect for sheep, the land and natural farming practices. Inspired by her beloved pet... Read more...
Australian Merino Wool
From Farm to Fashion: The Journey of Australian Merino Wool
There is something special about knowing where a garment comes from. Before a soft Merino wool scarf is wrapped around your shoulders, before a hand-knitted cardigan becomes part of your... Read more...
Australian Merino Wool
Australian Merino Wool vs Cashmere: Which Should You Choose?
When you are shopping for premium natural clothing, Australian Merino wool and cashmere can both look incredibly appealing. Both are soft, warm and associated with quality. But once you look... Read more...
Australian Merino Wool
Why Australian Merino Wool Is One of the World's Best Fibres
When it comes to natural fibres, few materials have the versatility, softness and performance of Australian Merino wool. It can feel beautifully soft against the skin, help manage moisture, provide... Read more...
100% Merino wool
How to Identify Real 100% Merino Wool: What to Look For
There is something wonderfully reassuring about buying a wool garment and knowing exactly what you are getting. But when a product is described as “Merino,” “pure wool,” or even “100%... Read more...
Australian made merino wool clothing
From Sheep to Garment: How Australian Merino Wool Becomes Clothing
There is something special about putting on a wool garment when you know where that wool came from. It may have started with a sheep grazing quietly in a paddock,... Read more...